Last Updated on August 8, 2024 by Jenna Martin
Shelbyville, IN – August 8, 2024 – The City of Shelbyville is excited to be featured in the initial launch of a new in-state campaign aimed at showcasing the remarkable achievements of the Regional Economic Acceleration and Development Initiative (READI) across Indiana. This initiative is designed to remind Hoosiers of the many reasons why Indiana is a great place to live, work, study, play, and stay.
The campaign will educate, inspire, and engage citizens on the benefits of the READI approach, highlighting the vast opportunities available within our state. A comprehensive media program will be rolled out across 50 to 70 counties, featuring video, television, and radio advertisements tailored to specific regions.
Starting this week, the Accelerate Rural Indiana region will be the focus of this campaign, which will continue over the next several weeks.
The first of a series of videos highlighting the Accelerate Rural Indiana region is now available and can be viewed at this link. We encourage all community members to watch, download, and share the video on social media platforms to help spread the word.
We extend our heartfelt thanks to everyone who assisted in coordinating the video shoots, making this campaign a reality. Your support is invaluable.
Additionally, we invite you to visit IndianaREADI.com, where the site has been enhanced to serve as a comprehensive resource for all things READI. This video also provides a conceptual overview of the READI initiative from its inception in 2021.
The City of Shelbyville is proud to continue collaborating with our regional partners to showcase the outstanding work being done across the Accelerate Rural Indiana region. We look forward to sharing more success stories as this campaign progresses.
